Sustainable products for the sustainable future

Sustainable products for the sustainable future

Parenthood is not easy. We parents tend to strive for perfect parenthood and want self-evidently only the best for our babies. But providing the best for our babies is a truly challenging task. How on earth we know always what is the best? This state of mind has impact also in our everyday purchasing decisions.

The baby needs considerably many items from the very beginning of her or his life. We want to consider carefully which type of clothes, accessories and food would be good for our dearest and most vulnerable person in the family. The endless variety of potential products flavoured with marketing messages of the companies does not make the choice simple.

At the same time the world seems to be quite chaotic. News, magazines and social media report how consumerism has a vast and long term impact on the nature, how clothes and toys can include harmful chemicals and even toxics and farmers in developing countries live in extreme poverty. The necessity of making wise purchasing decisions will most likely cause even more concern and stress for parents.

When wanting best for the baby, we should want best for the environment and for the people who farm and produce the products we purchase. When we make sustainable choices that benefits also our babies in the long term.

Luckily in today’s world, corporations cannot do business any more without paying any attention to corporate responsibility. Bigger and smaller companies are taking steps towards more sustainable business where the corporate responsibility is integrated into the core of the business processes. It is important to note that the responsibility comprises of social, environmental and economical responsibility, not just one of them. Company participating in cause related marketing campaigns without changing their business logic will not be sufficient anymore.

The key is – it is of a company’s responsibility to minimize the negative impact of the production on the environment and to respect human rights along the way in their supply chain. Companies need to work with their suppliers to map their supply chains and to develop more sustainable production paths for their products. This requires long term relationship with the supplier and equal partnership where the product development work is conducted together. In addition, companies should incorporate and co-operate with sustainable 3rd party certifications to receive credible validation for the sustainability of the production.

We can challenge the companies to communicate about the origin of the product, about the activities they have incorporated in order to make their products more environmental-friendly and about the working conditions and human rights of the workers in the supply chain. The companies need to know the journey of their products from the field to the shelves of the stores. As with transparent communication and with the usage of trusted sustainability certificates our purchasing decisions become easier.

Our small choices matter. By purchasing sustainable products we give a strong signal for the companies that we want to preserve the world in which our children will grow. Is that not something we all parents want?

Riikka Karppinen, Advisor, Sustainability, for Nordic Birth Basket

Cette tenue LAMMAS, en laine mérinos, est composée d'un cardigan et d'un pantalon (baby pants).

De quoi garder bébé bien au chaud, tout en restant élégant pour les fêtes!

Cette tenue LAMMAS fait également partie…

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